Here’s a tough question. (One I don’t have an answer to, too.) Why do people like some villains?
That said, maybe we can learn a lesson or two from these bad guys, to apply to the characters we want our readers to like.
Appearance. We live in a culture that is totally concerned with how people look. If you think about it, yeah. Most of the characters that get fangirled over (if that’s even the right term) are “cute”.
Backstory. This is the bigger of these two points. Now, I don’t know about Moriarty, since I haven’t watched BBC’s Sherlock, and he certainly wasn’t that likable in the books, but (from what I’ve watched, remember that I’ve only seen him in The Avengers) Loki’s got a pretty sad backstory. Adoption, under his brother’s shadow, and all of that. People like characters with sad backstories. Just don’t give your character a tragic backstory that has absolutely nothing to do with your story. Have it play in somehow.
That said, it’s back to editing… So long, friends!
Do you like characters with tragic backstories? Do you like Loki or Moriarty? Do any of your favorite characters (in your stories or others) have a sad story, and how does that play into the overall story? Do you think a backstory needs to affect the overall story?